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Music Growth Hacking Part A – New Technology in Music and Creative Entertainment
Learn how to analyze your data and extract insights to optimize marketing via Google Analytics and Google Search Console Learn how to optimize your own media for the most common consumer behavior of Search. Analyze Website Data, Learn how to …
Overview
Learn how to analyze your data and extract insights to optimize marketing via Google Analytics and Google Search Console Learn how to optimize your own media for the most common consumer behavior of Search. Analyze Website Data, Learn how to do on page optimization for search. Now you are in the stores and people can download your work how do you get people to find you, learn more about you and buy your music. What you’ll learn Growth Hacking
Tenets: Data ¦ Technology ¦ Marketing ¦ Product ¦ Automation ¦ Creativity Data Tech – Google Analytics Data Tech – Google Search Console Website Technology alternatives to Bandzoogle – WordPress Focus on Growth Hacking Tactic – Search Engine Optimisation Page and Site Structure Short Video Intro to Search Engines Search Spiders Links – External Links Links – Internal Links Indexing + Quick Exercise Ranking SEO Facts and Figures: Size of the Prize Exercise: Analyse a website with SEO Quake
Critical Tech: Yoast, Google Keywords Planner & LSI Graph On Site Optimisation Meta tags Keyword density Image alt text Outbound links & Anchor Text Internal linking & Anchor Text Slugs Internal on site search – Algolia Overview SEO copywriting, content strategy, operating like a publisher (content optimization Exercise: Create and Optimize a Page in WordPress and Yoast
Are there any course requirements or prerequisites?
It would help to have access to Google Analytics and Google Search Console, SEO Quake Chrome plugin, a WordPress website and Yoast plugin for WordPress. All of these are free to access.
Who this course is for:
- Beginner marketers, musicians, artists, record labels who want to learn more about how they can monetise their content and drive more streams, downloads, fans etc.
- Small Business and Startups with minimal resources who don’t want to engage 3rd party Marketing Agency, Designers or Developers.
- Growth Hackers
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